You won't fall for these myths if you make sure that your goals, your audience, and your strategies to achieve your goals drive all your content decisions as you write your white paper!
Here are five myths about white papers:
Business executives will not read a long white paper.
Audiences should read the entire white paper.
Never make assumptions about the audience's knowledge of subject matter.
To sell drills, talk about holes.
Everything in a white paper must support its abstract.