Impact Technical Publications White Paper Writing Guide

Download the free White Paper Writing Guide (1.5 M) as a PDF file.


Would you like to learn how to write a white paper?

Are you dissatisfied with white papers you have written?

Are you dissatisfied with white papers your organization has written?

If you follow the instructions in the White Paper Writing Guide, you will write authoritative business communications that achieve marketing goals by explaining technical ideas clearly with a compelling presentation of business value.

The guide describes a creative white-paper development process that helps you acquire the right content and organize it into the most effective presentation you can make to your audience.

If you must explain difficult technical ideas, the process gives you the techniques you need to simplify the complexity until the ideas are clear to your audience.

If your audience has doubts about the subject matter, the process gives you the techniques you need to educate your audience and persuade it to agree with your conclusions.

Here are links to the seven excellent white papers discussed in Appendix C of the White Paper Writing Guide.

See the bibliography page for information about books mentioned in the White Paper Writing Guide.

Our six-page How to Build Sales with Educational Media white paper examines how white papers and other educational media help achieve sales-process goals.

If you have any comments about the White Paper Writing Guide, please e-mail us.


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