Impact Technical Publications Sample Business Case

Download the Mac OS Business Case (568 K) as a PDF file.

The Mac OS Business Case, which we wrote in 1997, demonstrates the business value that the Macintosh Operating System gives creative professionals.


  • Show how Mac OS increases profits, reduces costs, and gives organizations a strategic advantage over their competitors
  • Provide a template of business value to which creative professionals can add financial information (such as cost versus benefits and return on investment) to produce a business case for Mac OS within their organizations

Please note: This business case emphasizes business value but does not contain a financial analysis. For a financial analysis, see the sample business case for office-automation equipment.


  • Creative professionals who need to justify using the Mac OS
  • Business decision-makers whose opinions influence an organization's choice of computing platforms

Project Team

  • Technical writer: Al Kemp, Impact Technical Publications
  • Illustrator: Gayle Croissant-Madden, Primal Screens

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